The Impact of Customer Relationship Management on Customer Satisfaction and Retention: The Mediation of Service Quality

Authors

  • Lal Saheb Tiwari   Research Scholar, University Department of Management, B.R.A. Bihar University, Muzaffarpur, Bihar, India

Keywords:

Customer Relationship Management

Abstract

A CRM execution is in all likelihood to influence consumer success and information for a assortment of reasons. Alternatively, executing a CRM method is possibly to have an effect on customer fulfillment and statistics. CRM makes beyond any doubt clients are upbeat when they go back domestic, and it improves the organisation's association with its customers. Taking portion in these varieties of activities makes a difference construct more grounded institutions among sales representatives and their customers. The think about applied quantitative strategies, sending surveys to a hundred diverse bank clients to accumulate facts. The clear and inferential measurements were executed on the statistics utilizing the SPSS measurable software. Within the contemplate, analysts observed a connect among CRM innovation usage and patron joy, with a greater noteworthy client fulfillment rate being related with extra CRM innovation usage.

References

  1. 2D and 3D Router in Mesh NoC,"Int. J. Control Theory Appl. IJCTA ISSN, pp. 0974–5572, 2017.
  2. A. Jain, A. K. Gahlot, R. Dwivedi, A. Kumar, and S. K. Sharma, "Fat Tree NoC Design and Synthesis,"in Intelligent Communication, Control and Devices, Springer, 2018, pp. 1749–1756.
  3. A. Jain, A. Kumar, and S. Sharma, "Comparative Design and Analysis of Mesh, Torus and Ring NoC,"ProcediaComput. Sci., vol. 48, pp. 330–337, 2015.
  4. A. Jain, R. Dwivedi, A. Kumar, and S. Sharma, "Network on chip router for 2D mesh design,"Int. J. Comput. Sci. Inf. Secur., vol. 14, no. 9, p. 1092, 2016.
  5. A. Jain, R. Dwivedi, A. Kumar, and S. Sharma, "Scalable design and synthesis of 3D mesh network on chip,"in Proceeding of International Conference on Intelligent Communication, Control and Devices, 2017, pp. 661– 666.
  6.  A. Jain, R. Dwivedi, A. Kumar, and S. Sharma, "Scalable design and synthesis of 3D mesh network on chip,"in Proceeding of International Conference on Intelligent Communication, Control and Devices, 2017, pp. 661– 666.
  7. A. Rawat, S. Jha, B. Kumar, and V. Mohan, "Nonlinear fractional order PID controller for tracking maximum power in photo-voltaic system," Journal of Intelligent & Fuzzy Systems, vol. 38, no. 5, pp. 6703-6713, 2020.
  8. AakankshaSinghal and D.K. Sharma, "A Study of before and after Lockdown Situation of 10 Countries through Visualization of Data along With Entropy Analysis of Top Three Countries",International Journal of Future Generation Communication and Networking, Vol.14(1), pp. 496-525, 2021.
  9. Parveen, Corporate Governance in Saudi Arabia: Analysis of current practices Journal of Legal, Ethical and Regulatory Issues, (2021), Volume 24, Special Issue 1 Business Ethics and Regulatory Compliance, 1-5.
  10. Datta, S Mishra, SS Rajest, (2020) "Quantification of tolerance limits of engineering system using uncertainty modeling for sustainable energy"International Journal of Intelligent Networks, Vol.1, 2020, pp.1-8, https://doi.org/10.1016/j.ijin.2020.05.006
  11. Sheth, J. D., & Bhatt, V. A Study on Factors Affecting Distribution Channels of Indian Mutual Fund Industry with Special Reference to No-Entry Load Regime-Post 2009. Research Journal of Humanities and Social Sciences, 10(2), 691-696. (2019)

International Journal of Scientific Research in Science and Technology

Downloads

Published

2018-04-30

Issue

Volume 4, Issue 7, March-April-2018

Section

Research Articles

License

Copyright (c) IJSRST

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

[1]
Lal Saheb Tiwari , " The Impact of Customer Relationship Management on Customer Satisfaction and Retention: The Mediation of Service Quality, International Journal of Scientific Research in Science and Technology(IJSRST), Online ISSN : 2395-602X, Print ISSN : 2395-6011, Volume 4, Issue 7, pp.1446-1452, March-April-2018.